Guide to Search Engine Optimization for Beginners: 12 Simple Steps To Building Your SEO Strategy



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In this article, we’ll take you through the basics of search engine optimization (SEO). It’s a critical aspect of any website, blog or business. The growth and success of popular sites like Google, Facebook and Twitter are proof that SEO is an essential part of digital marketing. But what does that mean? Well, it means that you need to be able to optimize your website with keywords and phrases so that when users search for something on Google your site will appear high in the rankings. That is precisely why we’ve written this practical guide. Read on to find out more!


Step 1: Write Your Content Marketing Strategy

When you start creating content, it’s important to think of your strategy in terms of the long-term benefits. What do you want to achieve down the road and what steps do you need to take to get there? These are the questions you should be asking yourself. When you create a content marketing strategy, you need to look at your business and its goals. What are you trying to achieve? What do your customers need? How can you help them? Your content strategy should be based on solving your audience’s problems. It should also be interesting enough to make them click on your website, sign up for your email list, and become a customer.


Step 2: Determine Your Keywords

Your keywords are the words and phrases users type into search engines when looking for something. SEO experts recommend picking between 3-5 keywords for each piece of content on your website. Ideally, these will be phrases that have low competition and low search volume. Why low competition and low search volume? Well, it’s because you want your site to rank as high as possible in search engine results pages (SERPs). High competition keywords are those that many others are also trying to rank for. There are many people writing about these topics, which means you’ll have to try really hard to beat them. This will involve lots of time and money. Low competition keywords are those that not many people are writing about. This means you’ll have less competition and a better chance of ranking high in the SERPs. When you’re choosing your keywords, you should try to find long-tail keywords. These are longer keyword phrases that are more specific. You can find these using keyword research tools.


Step 3: Audit Your Website with SEO Tools

An SEO audit is basically checking your website to see if it’s ready for an SEO strategy. To do this, you’ll need to use various SEO tools to see how well your current website is performing in terms of SEO. Depending on what type of business you have and what tools you’re using, these audits can be done manually or automatically. Manual audits involve checking your website manually and looking at things like its loading speed, images, and content. Automatic audits, on the other hand, are done using tools like Google’s Page Speed Insights, MOZ, and SEM Rush. These tools will analyze your website and let you know where you need to improve. You may also want to hire a professional SEO company to audit your site for you. This will help you identify problem areas and make recommendations for improvements.


Step 4: Build a Solid Website Structure

One of the best ways to improve your website’s SEO is by building a solid website structure. This means you need to make sure all your pages are optimized for SEO. You can do this by making sure your website has a clean URL structure. This means you shouldn’t use long URLs with a lot of unnecessary words or numbers in the path. If you want your website to rank well, avoid using hyphens and underscores. This is because Google treats these as spaces. Having a solid website structure will also help you create better navigation and internal linking. You should have one homepage where you list your top products or services. From there, you should have other pages and sub-pages that are linked to from the homepage. The more links you have, the better. This will help you improve your SEO and user experience. You should link to the home page from your other pages, such as blog posts and product pages. You should also link to your other pages from the home page. This is an important part of SEO that a lot of people forget about.


Step 5: Add Rich Content to your Website

One of the best ways to improve your SEO is by creating content that is rich in keywords. By doing this, you’ll get more traffic from search engines. This is because visitors will be more likely to click on your website and stay there for a longer period of time. There are many different types of content you can create for your website. Some examples include: Blog posts - Blog posts are probably the most popular and effective way to create rich content for your website. This is because blogs allow you to write as many articles as you want. They also let you use long-form content. Ebooks - E-books are another great way to create rich content on your website. You can use eBooks to write about your expertise, products, or services. You can also use them to repurpose your blog posts. Videos - Videos are great for SEO and getting more views. You need to make sure they’re properly titled, tagged, and have relevant descriptions.


Step 6: Add Internal Links and Anchor Text to Build UX and SEO

Another great way to build your SEO and UX is by adding internal links on your website. These are links that go from one page to another on your website. The best way to use internal linking is by linking to your top-level pages. For example, if you’re creating a blog post about marketing, you should link to your about page. This will send more traffic to your homepage and provide more context for readers. If you want to link to individual pages like products or services, do it within the first paragraph. This is where you should use anchor text. What is anchor text? Well, it’s the clickable words you use in links to point someone to a different page on your site. When linking to other pages on your website, use anchor text that includes your keywords. This will help you improve your SEO. When people click on your links, they’ll stay on your site longer. This means they’re more likely to stay on your site and click on your ads.


Step 7: Optimize Your URL’s and Articles for SEO

When you create your content, you’ll want to make sure you add your keywords to the URL and title of each piece. This is important because it lets search engines know what each piece of content is about. For example, if you write an article about dog breeds, you should add your keywords to the title and URL. By doing this, you’ll make your article more visible in Google searches. You should also add your keywords to your header and alt tags. Most people don’t know that every image on your website is also an opportunity to rank for keywords. You can add your keywords to the alt tags of your images to make them even more visible.


Step 8: Install an SEO Plugin to Automate Tasks

If you’re managing a lot of content on your website, it can be really difficult to make sure everything is SEO-friendly. You’ll need to manually optimize your images, titles, links, and URLs. This can be time-consuming and difficult. To solve this problem, you can use SEO plugins. There are many SEO plugins on WordPress, so you have a lot of options. You should choose a plugin that lets you optimize your titles, images, and links. Some plugins also let you make bulk changes to your website and create sitemaps.


Step 9: Write Great Content With High-Quality Backlinks

When you write your content, you need to make sure it’s great. You need to keep your audience in mind and write posts that are interesting and helpful. You also need to make sure you use anchor text that includes your keywords. It’s important to focus on quality over quantity. When you write great content, other people will want to link to it. You can encourage these people to link to your posts by giving them something


Naman Rawat

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.