Google Isn't Indexing Your Website? Here Are 10 Reasons Why


Google isn’t indexing your website? You’re not alone—and there are plenty of reasons why this happens, both on Google’s end and yours. If you want to know what the top reasons are so you can troubleshoot and fix them, check out the infographic below and our accompanying article for more information.

1) No Meta Tags

One common reason why Google isn't indexing your website is because you don't have any meta tags. Meta tags are a type of HTML code that tells search engines what your website is about. They help your website get found in search results and improve your SEO.

2) 500 Internal Server Error

If you're trying to improve your website's SEO and wondering why Google isn't indexing your site, here are 10 potential reasons. 
1. Your site is brand new and hasn't been indexed yet. 
2. You have a robots.txt file that is blocking Google from indexing your site. 
3. Your site is not mobile-friendly and Google is de-prioritizing it in the search results. 
4. You have thin or duplicate content on your site that isn't providing value to users. 
5. You have a slow website that takes too long to load. 
6. You have structural issues with your website that are preventing Google from understanding it properly.

3) 404 File Not Found

One of the most frustrating things that can happen when you're trying to grow your website is finding out that Google isn't indexing your site. This can be especially true if you've put time and effort into optimizing your site for SEO. So why isn't Google indexing your site? Here are 10 possible reasons

4) Missing Rewrite Rules

One of the most common reasons why Google isn't indexing your website is because you're missing rewrite rules. Rewrite rules tell Google which pages on your website to index and which ones to ignore. Without rewrite rules, Google will index every single page on your website, including your homepage, which can lead to duplicate content issues.

5) Site Speed Issues

One potential reason your website isn't being indexed by Google is due to site speed issues. A slow website can frustrate users and cause them to leave before the page even loads. This not only hurts your chances of ranking in search results, but also damages your reputation. To ensure your website is fast enough, use Google's PageSpeed Insights tool to test your site's speed and get recommendations for improvement.

6) Duplicate Content Issue

One common reason why Google may not be indexing your website is due to duplicate content. This means that there is more than one version of your website's content floating around on the internet. This confuses Google and it doesn't know which version to index. To fix this issue, you need to make sure that there is only one version of your content by using canonical tags.

7) Keyword Stuffing and Cloaking Issues

If you're wondering why Google isn't indexing your website, it could be due to keyword stuffing or cloaking issues. Keyword stuffing is when you stuff too many keywords into your content, making it difficult to read and understand. Cloaking is when you show different content to search engines than you do to users, usually in an attempt to manipulate search results. Both of these practices will result in Google not indexing your site.

8) Robots.txt Blocking Internal Search Results

If you want Google to index your website, you need to make sure that your site is accessible to Googlebot. One way to do this is to check your robots.txt file and make sure that it isn't blocking any of your pages from being indexed.

9) Bad Backlinks Leading to Lower Rankings

If you're trying to rank higher in Google search results, bad backlinks can hurt your efforts. Backlinks are links from other websites to yours, and they're an important part of Search Engine Optimization (SEO). Google uses them as a way to gauge the quality of your website. If you have a lot of low-quality backlinks, it can tell Google that your site isn't worth ranking as highly. There are a few ways to check if you have bad backlinks. First, look at your website's link profile using a tool like Moz's Open Site Explorer. If you see a lot of links from spammy or low-quality websites, those could be hurting your rankings.

10) Malware And Other Security Concerns

If your website has been hacked or infected with malware, Google will likely remove it from their search results. This is to protect users from malicious websites that could harm their devices or steal their personal information. If you think your website may have been hacked, you should check for signs of malware and take steps to clean your site and remove the malicious code. You can also contact Google's Search Console team to request a review.


Naman Rawat

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.